1 / Current — what's live now
Poetic line is the H1. Service + location are absent from the page heading.
Massage Therapy
Therapeutic. Restorative. Considered.
Registered Massage Therapy at The Well Haus Collective is paced for effective treatment within a calm and relaxed space.
2 / Softened — recommended
H1 leads with service + location (SEO). Poetic line keeps real visual weight as the editorial subhead. Both feel intentional.
Massage Therapy
Registered Massage Therapy in Downtown Kelowna.
Therapeutic. Restorative. Considered.
Registered Massage Therapy at The Well Haus Collective is paced for effective treatment within a calm and relaxed space.
3 / Verbatim brief — for comparison
H1 leads with service + location. Poetic line demoted to a small subtitle. Brand voice feels less prominent.
Massage Therapy
Registered Massage Therapy in Downtown Kelowna.
Therapeutic. Restorative. Considered.
Registered Massage Therapy at The Well Haus Collective is paced for effective treatment within a calm and relaxed space.
Applied across other service pages (softened)
- /counselling — H1: "Clinical Counselling in Downtown Kelowna." → subhead: "A steady, considered space."
- /sauna — H1: "Infrared Sauna & Contrast Therapy in Kelowna." → subhead: "Contrast therapy, on your rhythm."
- /pilates — H1: "Reformer Pilates in Downtown Kelowna." → subhead: "Private & semi-private. By design."
- /acupuncture — H1: "Acupuncture & Traditional Chinese Medicine in Kelowna." → subhead: "Considered. Quietly precise."
- /somatic — H1: "Somatic Therapy in Downtown Kelowna." → subhead: "Body-led. Nervous-system first."
- /lymphatic-drainage — H1: "Lymphatic Drainage Massage in Kelowna." → subhead: "Circulation, gently restored."
- /holistic-aesthetics — H1: "Holistic Aesthetics & Facials in Kelowna." → subhead: "Skin health, restoratively."